「地球の歩き方」コラボおにぎり第5弾は栃木県の郷土料理「しもつかれ」に

2025年01月05日 17:20:03
マネー
マネーの達人
コメント

株式会社ミツハシと『地球の歩き方』編集部がコラボレーションし、栃木県の郷土料理「しもつかれ」をテーマにしたおにぎりの発売を決定しました。この商品は、2025年初春に関東地域のスーパーマーケットで販売される予定です。「しもつかれ」は、鮭の頭、大豆、大根、にんじんを酒粕で煮込んだ伝統料理で、地域の学校給食でも提供される馴染みのある一品です。商品化にあたり、味の再現には困難が伴いましたが、『地球の歩き方』編集部の協力により開発が成功しました。このおにぎりは、栃木の食文化を味わえる新しい試みとして期待されています。

株式会社ミツハシは、人気旅行ガイドブック『地球の歩き方』と共同で、栃木県の伝統的な郷土料理「しもつかれ」をテーマにしたおにぎりを商品化することを決定しました。

2025年初春、関東地域のスーパーマーケットを中心に発売を予定しています。

「しもつかれ」は、鮭の頭や大豆、大根、にんじんなどを酒粕で煮込んで作る栃木県のソウルフードであり、学校給食でも親しまれています。商品化にはハードルがありましたが、地球の歩き方編集部の協力を得て、味の開発に成功しました。

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