ネットイヤー Research Memo（2）：デジタルマーケティング支援事業展開、2019年にNTTデータグループ入り

2024年12月04日 12:02:00
マネー
FISCO
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ネットイヤーグループは、デジタル技術を用いて企業や行政のDXやデジタルマーケティングを支援する事業を行っており、特にユーザーエクスペリエンスを重視しています。1999年に設立された同社は、2008年に東京証券取引所マザーズ市場に上場し、2022年にはグロース市場に移行しました。NTTデータと2019年に資本業務提携を行い、これによりNTTデータが48.5%の株式を保有する筆頭株主となっています。具体的な業務内容としては、デジタルマーケティング施策立案、新規事業の開発支援、CXデザイン、オウンドメディアやアプリ開発、デジタル広告、SEO運用、EC構築支援が挙げられます。従業員数は2024年3月時点で189名です。

*12:02JST ネットイヤー Research Memo（2）：デジタルマーケティング支援事業展開、2019年にNTTデータグループ入り ■ネットイヤーグループ<3622>の事業概要

1. 会社概要
同社は、「ビジネスの未来をデジタルで創る、ビジネスの未来をユーザーと創る。ユーザーエクスペリエンスからすべてが始まる。」をビジョンとして、企業や行政に対しインターネット技術を活用したDXやデジタルマーケティング支援をするSIPS（Strategic Internet Professional Services）事業を展開している。具体的には、デジタルマーケティング施策の立案、新規事業開発の支援、あるべきCXを実現するためのデザイン設計、オウンドメディア及びアプリの開発、デジタル広告及びSEO運用、各種マーケティングツールの販売・導入支援・運用、EC構築支援等を行っており、これらはすべてCXの向上を起点にして進められていることが特徴である。

会社設立は1999年で、2008年に東京証券取引所マザーズ市場に株式上場し、2022年4月の同市場区分再編に伴いグロース市場へ移行した。2019年2月にNTTデータとの資本業務提携を発表し、株式の公開買い付けを経て同年3月にNTTデータが同社株式の48.5%を保有する筆頭株主となった。2024年3月期末の従業員数は189名である。

（執筆：フィスコ客員アナリスト　佐藤　譲）

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