ロックオン---デジタルガレージとマーケティングデータ活用促進の戦略的パートナーとして連携強化を発表

2018年02月20日 11:12:00
マネー
FISCO

ロックオン<3690>は20日、デジタルガレージ<4819>と協業し、顧客企業のマーケティングデータ活用及び新規利用促進支援を両社共同で行うと発表。

具体的には、ロックオンが提供する「アドエビス」が保有しているデータ活用ノウハウとデジタルガレージが持つ顧客とのリレーションを最大限に掛け合わせ、顧客の統合デジタルマーケティング推進における課題解決を支援する。

今回の取り組みでは、ロックオンの「専任チーム」をデジタルガレージの広告運用体制にアサインし、データ活用ノウハウを提供する。また、アドエビス導入後のサポートも拡充し、ロックオンの専門的なノウハウを活かした活用支援を行う。

＜MW＞

アクセスランキング

Tips

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