最短1週間で消費者のリアルを動画で収集！新サービス「セルフ動画型リサーチKOE」活用セミナー開催

2024年12月03日 15:12:00
マネー
PRワイヤー
コメント

株式会社ジー・サーチは、消費者の隠れたペインを発掘する新しいリサーチサービス「セルフ動画型リサーチ KOE」を提供開始しました。サービスでは、参加者が自分の家庭で製品を使用する様子を自撮動画で記録し、その行動と発言が1週間という短期間で収集される仕組みです。これにより、企業は消費者の行動と意識を深く理解し、インサイトを効果的に得ることができます。サービスのローンチにともない、活用事例セミナーが開催され、株式会社資生堂の協力の下、実際の事例を基にしたユーザーインサイト発掘手法も紹介される予定です。セミナーは12月20日にオンラインで開催され、参加者には資料やアーカイブが後日提供されます。

2024年12月3日
株式会社ジー・サーチ

　パネルの自撮り動画で消費者の隠れたペインを行動から発掘する新サービス、セルフ動画型リサーチ KOEを提供開始します。サービスローンチにあたり、活用事例セミナーを12月20日に開催いたします。

　ウェビナーでは、株式会社資生堂に登壇頂き、実践事例から学ぶユーザーインサイト発掘手法もご紹介いたします。尚、お申込みいただいた方には、後日資料とアーカイブのご案内をいたしますので、日程が合わない場合でもお申込みいただけます。

サービスの特長

法人がセルフサーブで設計した5問の設問に対し、家庭でのプロダクトの利用実態や考えについて、パネルが自撮した動画を集めます。生活者の情報を「行動」と「発言」を最短１週間で収集することができます。

【画像：https://kyodonewsprwire.jp/img/202411290858-O3-99D43XI9】

【画像：https://kyodonewsprwire.jp/img/202411290858-O1-84ce5Y0k】

ウェビナーの申し込み

【表：https://kyodonewsprwire.jp/prwfile/release/M107912/202411290858/_prw_PT1fl_IloXo2Gc.png】

サービス提供開始日

2024年11月1日

アクセスランキング

Tips

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