キリン「氷結®」岩手産ブルーベリー（期間限定）登場！

2025年01月24日 20:20:03
マネー
マネーの達人
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キリンビール株式会社は、季節限定の商品「キリン氷結® 岩手産ブルーベリー」を2025年2月18日から全国で販売します。この商品は350mlと500mlの2種類で提供され、岩手産ブルーベリーを使用した甘酸っぱいフレーバーを特徴としています。スッキリとした味わいと爽快感を求めるRTD(Ready to Drink)市場のニーズに応えるこの商品は、消費者への特別感を提供し、RTD市場のさらなる活性化を目指しています。製造はキリンビールの各工場で行われる予定です。

キリンビール株式会社は、「キリン氷結®」ブランドから新たに「キリン氷結® 岩手産ブルーベリー（期間限定）」を2025年2月18日（火）より全国で発売します。

350ml缶と500ml缶の2種類で展開され、オープン価格での販売となります。

RTD（Ready to Drink）市場は、2026年10月の酒税改正まで現行の税率が維持されることを背景に、中長期的に成長が期待されています。キリンビールの「氷結®」ブランドは、雑味のないクリアな味わいが多くの消費者に支持され、2024年には過去最高の販売数量を記録しました。今回の新商品は、RTDユーザーが求める「スッキリおいしい」「爽快感」「飲み飽きない」というニーズに応えるものです。

「キリン氷結® 岩手産ブルーベリー」は、岩手産のブルーベリーを使用し、甘酸っぱいおいしさが楽しめる春限定フレーバーです。この商品は、消費者に“今しか飲めない特別感”を提供し、RTD市場のさらなる活性化を目指しています。製造は、キリンビール仙台工場、取手工場、名古屋工場、岡山工場、キリンディスティラリー富士御殿場蒸溜所（予定）で行われます。

ガストからお得なクーポン45種類大放出!

ペコちゃん75周年記念「不二家の日(2/28)」限定商品&グッズ登場

【ユニクロ】今週のチラシ(1/24-30)超目玉はなし。お財布ひと休み...も大切

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