ノンアルも買っとこ！ブラックフライデーでお得に「キリングリーンズフリー」ノンアル市場で人気

2024年11月22日 19:20:03
マネー
マネーの達人
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キリンビールの「キリングリーンズフリー」は、ノンアルコール市場で人気のビールテイスト飲料です。2020年の発売以来、累計販売数が2億本を突破し、2024年の販売は前年の1.3倍と成長しています。また、2023年にリニューアルした小びん製品は、全国52,000店以上の飲食店で販売され、多くの消費者に受け入れられています。年末年始に向けて、飲酒機会が増えるため、キリンはノンアルコールドリンクの消費を推奨。また、ハンドルキーパー運動を進め、飲酒運転防止に取り組んでいます。

ノンアルも買っとこ！ブラックフライデーでお得に「キリングリーンズフリー」ノンアル市場で人気

他の写真を見る

キリンビール株式会社は、ノンアルコール・ビールテイスト飲料「キリングリーンズフリー」をリニューアルし、好評を得ています。

2020年の発売以来、2億本を突破し、2024年1～10月の累計販売数量は前年同期比約1.3倍、缶商品も約1.2倍に増加しました。

全国の飲食店向けに2023年2月に発売された小びんは、2024年10月末時点で52,000店を超える店舗で採用されています。

これから年末年始にかけて、忘年会や帰省などでお酒を楽しむ機会が増える中、キリンはノンアルコール飲料の飲用を推奨しています。

また、飲酒運転根絶に向けた「ハンドルキーパー運動」を推進し、ドライバーへの啓発を続けています。「キリングリーンズフリー」小びんのラベル側面にはハンドルキーパーマークが掲出されており、飲酒運転を未然に防ぐ取り組みを行っています。

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