マクロミル---Amazon Marketing Cloudを用いた広告配信支援と効果測定のソリューションを提供開始

2024年10月18日 14:27:00
マネー
FISCO

マクロミルは、Amazon Adsの認定パートナーとして、Amazon Marketing Cloud（AMC）を利用した広告配信支援と効果測定の新ソリューションを発表しました。自社パネルの130万人分のデータを活用し、AMCを通じてAmazon Adsの広告効果を高めることが可能です。この取り組みは、マーケティング課題の解決を支援する「総合マーケティング支援企業」への転換を目指す同社の戦略の一環です。将来的には、消費者データを活用した新しいマーケティングサービスの展開を進め、業界全体のイノベーションを促進することを目指しています。

*14:27JST マクロミル---Amazon Marketing Cloudを用いた広告配信支援と効果測定のソリューションを提供開始マクロミル<3978>は16日、Amazon Adsの認定パートナーとして、データクリーンルーム環境であるAmazon Marketing Cloud(AMC)を活用したAmazon Adsの広告配信支援ソリューション、および、広告効果測定ソリューションを開発し、提供を開始することを発表した。

AMCを活用したAmazon Adsの広告配信支援ソリューション、広告効果測定ソリューションは、同社が独自に構築した国内最大規模の130万人を擁する自社パネルから得られる高品質な消費者データを用いることで、Amazon Adsの拡張的な広告配信支援と広告効果測定が可能になった。

同社は、顧客企業のマーケティング課題全体の解決を支援する「総合マーケティング支援企業」へと事業モデルの変革を進めている。今後も、同社が保有する消費者パネルから得られる様々なデータを活用した革新的なサービスを提供し、マーケティングビジネス領域全体にイノベーションを拡げることを目指す。＜ST＞

アクセスランキング

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