マイクロアド---天気予報専門メディア「tenki.jp」と提携、気象関連データを活用し医療・製薬向け商品の機能を強化

2023年04月18日 10:15:00
マネー
FISCO

*10:15JST マイクロアド---天気予報専門メディア「tenki.jp」と提携、気象関連データを活用し医療・製薬向け商品の機能を強化マイクロアド<9553>は18日、一般財団法人日本気象協会及びALiNKインターネットが運営する天気予報専門メディア「tenki.jp」と提携したと発表。
マイクロアドが展開するマーケティングデータプラットフォーム「UNIVERSE」と「tenki.jp」の保有する気象関連データを活用することで、天気や気温、汗のかきやすさや紫外線量などの指数によって変化するユーザーの需要を捉えた、ターゲティング広告配信が可能になる。
これにより、医療・製薬業界に特化したマーケティングプロダクト「IASO(イアソ)」の機能を強化する。
同社によると今回の提携により、広告主の訴求内容に対し「tenki.jp」の指数情報と、「IASO」が推定する特定の症状に悩みを抱える層を指定し掛け合わせた、親和性のあるユーザーを捉える、高精度なターゲティング広告配信を実現するとしている。
「UNIVERSE」は、膨大な消費行動データを分析・活用し、様々な業界業種に特化したマーケティングプロダクトを提供している。「UNIVERSE」のデータを活用した、医療・製薬業界向けのマーケティングプロダクトとして「IASO」を提供している。

＜AS＞

アクセスランキング

Tips

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