米国におけるコネクテッドTV向け広告を調査した「コネクテッドTVのインパクトとRokuの強み：2022年 The Compass 年鑑レポート」発刊のお知らせ

2022年07月06日 17:00:00
マネー
Dream News
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株式会社データリソース（東京都港区）は、NSI Researchが調査、データリソースが編集した調査レポート「2022年 The Compass 年鑑レポート」を6月30日に発行、販売を開始いたしました。

2022年のレポートテーマは「コネクテッドTVのインパクトとRokuの強み」です。

米国市場におけるコネクテッドTV（CTV）の普及率は87%に達しており、ストリーミング視聴が大画面で行われるようになった事でCTV向け広告が伸長、それによりAVOD（広告型VOD）、広告付きのSVOD（サブスク型VOD）の利用も増えています。

現在、CTV広告が放送広告全体に占める割合は5分の1程度ですが、NetflixとDisney+も広告付きサービスへの参入を予定しており、大きな成長が予想されます。また、CTVの普及に大きな貢献をしているRokuの売上は$27億に達しており、その82%は広告等のプラットフォーム収入になっています。これらによりCTV広告は今後も拡大が見込まれます。

本レポートはCTVの普及が及ぼすインパクトと、Rokuの事業を分析しています。また、アメリカの放送・OTTの市場構造を解説し、映像コンテンツの配信サービス市場の主要動向や最新の市場統計数値を提供しています。

【このレポートについて】
コネクテッドTVのインパクトとRokuの強み:2022年 The Compass 年鑑レポート
出版社：データリソース　発行年月：2022年6月30日　※日本語調査報告書
https://www.dri.co.jp/auto/report/dri/drinsir2022.html
※当年次レポートは単体で購入できますが、年間購読サービス「The Compass」の一部としても提供しています。
【年間購読サービスについて】
The Compass （年間情報サービス） - NSI Research
デジタル放送とブロードバンドTV市場のマンスリーレポート + 年鑑レポート
https://www.dri.co.jp/auto/report/dri/dribroadbandtv.html

【このプレスリリースに関するお問合せ】

株式会社データリソース

107-0052　東京都港区赤坂1-14-5
アークヒルズエグゼクティブタワーN313
Tel：03-3582-2531 　　Eメール：office@dri.co.jp
HP: https://www.dri.co.jp

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