クオン、中国最大のオンライン旅行会社Ctrip社とキャラクターを活用した共同事業で提携

2017年01月26日 11:00:00
マネー
Dream News
コメント

株式会社クオン（本社：東京都渋谷区　代表取締役：水野和寛以下クオン社）は、中国最大のオンライン旅行会社Ctrip.com international Ltd.（以下、Ctrip社　中国名：携程网、または万程（上海）旅行社有限公司本社：上海市代表取締役：Jane Jie Sun）と1月26日付でキャラクターを活用した共同事業の提携を発表いたしました。

第一弾の事業として、Ctrip社が、2017年に中国各地の観光スポットにて実施するイベント（昨年度実績で200か所）にて、クオン社のキャラクターを用いたマーケティング、プロモーション施策が行われる予定です。

Ctrip社では、観光スポットやイベントにおいてキャラクターを用いたマーケティングやプロモーションの施策を今後積極的に行なっていく予定で、クオン社はキャラクターを用いた様々な企画、マーケティング、プロモーションのノウハウを共有していく予定です。

クオン社は、スマートフォン向けチャットアプリにおけるスタンプを「新しい時代のキャラクター認知手段」と位置づけ、国内外のチャットアプリ（Facebook、WeChat、LINE、iMessage等）へスタンプを提供しています。全世界でのスタンプ累計ダウンロード数は既に15億件を超え、人気の高いキャラクターについては海外で積極的にライセンス事業・アニメ事業を展開しています。

■本件に関するお問い合わせ
株式会社クオン
東京都渋谷区代々木3-1-11
http://quan-inc.jp/
広報担当　（担当：駒井）
TEL：03-6869-3238
MAIL： info@quan-inc.jp

アクセスランキング

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