atmos pink × X-girl 女性スニーカー新プロモーションが開始

2月5日(金)より、atmos pinkとX-girlの販路限定 NIKEのスニーカーの発売を記念して原宿を中心に女性のスニーカーシーンをリードするatmos pinkとX-girlの両社が手を組んだプロモーションが始まりました。

業界初の取り組みとなった今回のプロモーションは、昨今、デジタルでのコミュニケーションが主流になり、リアルな人との繋がりを感じにくい状況下においてあえて両社のリアルな繋がりをビジュアルに落とし込み、どこか懐かしい雰囲気とスニーカーカルチャーの根底にあるスニーカーを軸にした楽しいライフスタイルを表現しています。

本キャンペーンに登場したプロダクトの発売は、2月12日(金)より、atmos pink、X-girl両店舗限定アイテムとして順次発売予定です。

それぞれのロゴが散りばめられたティーザームービーを皮切りに、各ブランドのInstagramやHPにて、atmos pinkとX-girlの販路限定 NIKEのスニーカーを用いたビジュアルを随時公開します。

「モノ」ではない「コト」のコラボレーション、新しいプロモーションのかたちをご覧ください。

【参考】
※PR TIMES
https://prtimes.jp/main/html/rd/p/000000222.000018225.html

※X-girl Official HP
https://x-girl.jp/

※atmos pink Official HP
https://www.atmos-pink.com/

アクセスランキング

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