これまでの海外販売地域同様、中東地域におけるVAIOブランドに対する期待値は非常に高く、新たに販売地域として追加することとなりました。アジア地域におけるVAIOのビジネスパートナーであり、中東地域においても販売パートナーと良好な関係を持つNexstgo Company Limitedが、VAIO PCの中東地域販売を担当いたします。
■販売国
下記4ヶ国で展開してまいります。
アラブ首長国連邦、サウジアラビア王国、カタール、バーレーン
■ビジネスパートナー企業
Nexstgo Company Limited(ネクストゴー)
本社所在地:Room 1602, Tower II Enterprise Square Phase One, 9 Sheung Yuet Road, Kowloon Bay, Kowloon, Hong Kong
■ビジネス形態
Nexstgo Company Limitedはアジア・中東地域において、VAIO製のPC、および、VAIOより許諾を受けてNexstgo Company Limited がVAIO商標をつけて製造したPCについて、販売、サービス等のビジネスを行います。
VAIO Corporation to Begin Sales in the Middle East from October 2019
— Expanding VAIO® PC Global Sales to 22 Areas —
VAIO Corporation (Head office: Azumino City, Nagano Prefecture;President: Chihiro Yamamoto) will launch VAIO PCs in four Middle Eastern countries (United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Bahrain) on October 8, 2019, with the aim of growing overseas business. This will bring the total number of global sales areas to 22, including Japan.
While domestic PC sales remain VAIO's principal focus, we will actively seek out the opportunities for further business growth through business development tailored to each region together with optimal business partners in order to deliver VAIO PC again to persistent overseas VAIO fans.
■ Background and Details Relating to Sales Expansion in the Middle East
We are beginning sales in the Middle East because consumers in the region have the same high expectations of the VAIO brand as those in our existing overseas sales areas. Nexstgo Company Limited, which is a business partner of VAIO in the Asian region and which also has healthy relationships with sales partners in the Middle East, will handle VAIO® PC sales in the region.
■ Countries where Sales are to Begin
Sales will begin in the following four countries:
United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Bahrain
■ Business Partnership Enterprises
Nexstgo Company Limited
Head Office Location: Room 1602, Tower II Enterprise Square Phase One, 9 Sheung Yuet Road, Kowloon Bay, Kowloon, Hong Kong
■ Business Model
VAIO Corporation will license Nexstgo Company Limited to sell and service in the Asian and the Middle East regions both PCs manufactured by VAIO as well as PCs carrying the VAIO trademark manufactured under license from VAIO by Nexstgo Company Limited.
■ Changes in the Expansion of Overseas Sales Areas for VAIO
Since 2015, VAIO has expanded business in overseas areas as seen below:
2015 Brazil, United States of America
2016 Argentina, Chile, Uruguay
2017 People’s Republic of China
2018 Hong Kong, Macao, Malaysia, Singapore, Taiwan
2019 Germany, Austria, Switzerland, UK, Denmark, and Sweden
United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Bahrain